Here is a look at Web design and SEO
You are proud of the website that you have. After all, it is your baby so you think of it as being beautiful and perfect in every way. Lately, you’ve realized it is time to focus on SEO, but you’re not really sure what the first steps are for you to take in order to restructure and redesign your site in an SEO-friendly way.
When you take a look at the structure, the design and the backend of your web page optimization, you soon discover that your beautiful baby is not so beautiful. You have a big mess on your hands as far as SEO is concerned. In this post, we will address what you need to take care of in order to make sure your website is set up correctly for SEO success.
Developing a Website for SEO
Be sure your code is as clean as it can be. This will help spiders crawl your site faster. Avoid loading your code when designing your website. The more you can simplify the code the better off you are. It is helpful to understand the basics of HTML. This way you can identify and get rid of unnecessary tags. Use Adobe’s Dreamweaver software to help keep code clean.
Be sure that your code is up to W3C or World Wide Web Consortium standards. Websites that are compliant get spidered by all of the search engines. Simply run the validator so that you can address any critical errors. W3C also validates CSS code so you can see if any elements in that design is causing a problem for you as well. Use the data gleaned from this tool plus your own instincts to figure out which errors you should address that could be affecting the health of your website and its SEO.
If you are just starting out and have yet to design your site be sure to consider developing it in HTML 5. HTML 5 offers sleek functionality which many designers try to achieve using software like Adobe’s flash. HTML 5 is a lot more SEO friendly.
Website Content Structure
When you design a site for SEO it all starts with the basic structure. It has been said for years that content is at the heart of SEO efforts. Design the site by categorizing all of your content into themes. This will ultimately serve as your navigation. The architecture of the site is also driven by both keyword research and user requests.
Design the site in a way that is going to be easy to be found in search results so that your target audience finds you when looking for products and services that are similar to what you offer. You want to deliver the most relevant and useful information possible. Learn more about this by reading our blog post on how to theme a site.
Navigation clearly communicates what the site is about to both your visitors and the search engines. The navigation structure has to be clear and very easy to follow. It has to be user-friendly and it has to allow the search engine spiders to crawl it easily so that it associates related topics together cohesively. Make your navigation elements crawl by creating them in text as you’ll also be using keywords in your navigation anyway.
Carefully construct individual web pages as well make sure that the head section has the correct meta-tags, title, keywords, and description at the top. This is one of the first pieces of code a spider will encounter. You also want to convey to the spider as quickly as possible what the page is about. Use CSS positioning to reorder the code of tags so that it looks as clean as possible.
At Rapid City SEO, we realize how important a search engine optimized website is to your local business. We offer affordable design services which are tailored to your city and business.
Rapid City SEO