Does your website have a message or purpose? Here, at Rapid City SEO, we make sure of this.
Many business owners believe that the purpose of a their website is to inform people about their company. Maybe you think of it as an online business card? How about a gallery to show your work and testimonials?
Well, the real answer should be, “To get more customers or clients”. Don’t you think that is the best answer? If that isn’t the basic purpose of your website, you might need to rethink the question and why you even have a website.
You want people to take action, such as calling or buying after they land on your website. This is the basis behind good web design.
You may be the best lawyer or cake decorator in the Rapid City area, but it does you no good if your website does not invite people to call or buy. Your website must havethe right message and functionality. Plus, it must be visible to the search engines.
With today’s competition, your website can no longer be just a “business card”. People will not call or come to your business just because you have a website. Also, having a local website on the first page of Google, Bing, or Yahoo, is not that easy. If you are fortunate enough to be high in the rankings, it still does not guarantee people will take action.
Many business owners are good doctors, lawyers, dentists, or carpenters, but very few are good web designers.
That’s fine, because we are and we are quite good at it. We analyze, fix, and design a website to function as it should. This means you can stay busy with new customers and clients.
Web design is not as simple as choosing a domain name and hosting. It is also more than just a few relevant keywords. Also, it is much more than just setting an advertising budget.
Our web design incorporates those things and much more. A good website includes many pieces that the average business owner is not even aware of. We have a thorough understanding of how google ranks websites.
Some items you may think look “fancy” on a website are exactly what may hurt the response of the customer. Some large images or videos cause a delay in loading of your site, thus making many consumers leave because of lack of patience. The result is a missed opportunity to gain a new client. This is a fast moving world and second chances are rare.
A website must walk a fine line between being appealing and also moving the customer in an orderly fashion, with the end result taking some type of action.
Operating a business should not include a good understanding of Flash, Java, HTML, CSS, XHTML, or even JPegs. Leave that to us and focus on what you do best, operating your business. We understand web design and how to write engaging copy and implement it.
Finally, at Rapid City SEO, we are the experts in web design and providing a great online presence for our customers. Contact us today and see what we can do for your business.