What is Reputation Management and Why is it Important For Your Business
We are located right here in Rapid City. As you may, or may not be aware, there are hundreds of business in and around us. Many of these are vying for the same customers or clients as you. It is often difficult to maintain a steady, or growing stream of customers who enjoy visiting your business and the services or products you offer.
When is the last time a customer was concerned about your bottom line? What they are concerned about, is their needs, or their hard-earned money.
Have you looked at Yelp, Facebook, Merchant Circle, Google Plus, or Foursquare reviews for your business? Could there be a negative review or reviews posted somewhere regarding your business or service?
Maybe one negative remark in hundreds of customers does not seem like a big deal to you. Although it may be impossible to please every customer, typically, it is that one disgruntled customer that will post the negative review of your business.
Often times, it is the bad review that gets noticed and will tend to spread across the internet like a wildfire. There are so many review sites or web platforms, that is next to impossible to monitor them all.
We recommend you type your business into the Google search engine and check those results. Maybe even the business name of your competitors. You will probably notice at least a few negative reviews. With the ease of access to the internet via tablets or smartphones, people are much more likely to post a negative review right after a bad experience. Gone are the days of “cooling off” before writing a complaint.
A business that recognizes this behavior, can control the negative reviews and at the same time, grow their business. You can no longer just hope to please everyone. A good online presence is as important as just being online. Many negative posts invite further discussion and it can be a snowball effect from there.
A few negative reviews or posts may not destroy a business and many business owners do not do anything about them. The problem is, these bad remarks are all over the internet for prospective clients or customers to see and influence whether they choose to do business with you. Never believe that a few online comments cannot adversely affect even your brick and mortar business.
Like most business owners, you probably spend the majority of your day with the normal duties of keeping a business open and flowing. It is difficult to find the time to constantly check for negative reviews and respond to them.
How can Rapid City SEO help you with manage your online reputation?
We not only respond to positive and negative reviews, we also do all the searching to find them. We become your online reputation guardian. It is important to know that just reponding to reviews is not all we do. This would just be chasing and putting patches on a never ending issue.
The negative reviews can hurt, but we are proactive and try to avoid getting hurt in the first place.
We design methods or strategies to direct a customer before they even think about posting a negative review. We try to provide a positive customer interaction before they even walk into your business.
We even create an additional positive online presence for your business which will be available to your potential customers.
We will create a positive, memorable presence for you on social media. Reputation management in Rapid City SEO is not just Facebook and Twitter. There is a lot more to social media than just these two. We touch on this on our Social Media page.
“But I searched my business and found no negative reviews. Why would I need this service?”
This is a simple answer, “do you want to grow your business?” There is a huge online community that still does not even know you exist. Or, maybe you have all the business you want. If so, congratulations.
If you would like to see your business expand and you can absorb more customers, why not explore whether our services might benefit you?
We take a very personal approach to our clients. All businesses are different and this is what we do.
We love seeing our clients grow and achieve their potential.
Contact us today to see what we can do for your business reputation online and off!