How Your College or University Can Make the Most of Snapchat

Feb 7, 2018
Blog

Welcome to Rapid City SEO, your trusted partner in providing top-notch SEO services for businesses and consumer services, including colleges and universities in South Dakota. In today's digital age, it's crucial for educational institutions to leverage social media platforms like Snapchat to engage with students, enhance brand awareness, and ultimately, boost student recruitment. In this comprehensive guide, we will explore how your college or university can make the most of Snapchat's immense potential.

1. Creating a Captivating Snapchat Presence

In order to effectively utilize Snapchat for your college or university, it's essential to create a captivating presence on the platform. Here are some valuable tips to consider:

  • Consistent Branding: Ensure that your Snapchat profile aligns with your college or university's branding guidelines. Use your institution's logo, colors, and fonts to establish a recognizable visual identity.
  • Compelling Snaps: Regularly share engaging, visually appealing snaps that resonate with your target audience. Whether it's sneak peeks of campus life, student success stories, or behind-the-scenes glimpses, make your snaps interesting and relevant to capture users' attention.
  • Utilize Geofilters and Lenses: Take advantage of Snapchat's geofilters and lenses to add an interactive and playful element to your snaps. Create custom filters and lenses that showcase your college or university's unique vibe and spirit.

2. Engaging with Prospective and Current Students

One of the key objectives of utilizing Snapchat for your college or university is to engage with prospective and current students. Here's how you can achieve that:

  • Q&A Sessions: Host live Q&A sessions on Snapchat where prospective students can ask questions and get real-time responses. This allows for personalized interactions and helps build trust and credibility.
  • Student Takeovers: Give current students the opportunity to take over your Snapchat account for a day or a week. This provides an authentic and student-centric perspective, offering valuable insights into campus life.
  • Announcements and Campus Updates: Keep your Snapchat followers informed about important announcements, campus events, and updates. This helps foster a sense of community and keeps students engaged and connected.

3. Showcasing Academic Excellence and Campus Life

Snapchat is a powerful platform for showcasing the academic excellence and vibrant campus life of your college or university. Consider the following strategies:

  • Faculty Spotlights: Highlight your esteemed faculty members by featuring them in your snaps. Share snippets of their research, teaching methodologies, or their achievements to showcase the knowledge and expertise available at your institution.
  • Student Success Stories: Celebrate the achievements of your students by showcasing their success stories on Snapchat. Highlight their academic accomplishments, extracurricular involvement, internships, or career pathways to inspire prospective students.
  • Campus Tours: Take your Snapchat followers on virtual campus tours, showcasing the state-of-the-art facilities, beautiful grounds, and lively atmosphere. This allows users to experience your college or university from anywhere in the world.

4. Promoting Student Recruitment and Enrollment

Snapchat can be a valuable tool for promoting student recruitment and increasing enrollment at your college or university. Consider implementing the following strategies:

  • Exclusive Offers and Scholarships: Create exclusive offers, scholarships, or incentives for prospective students who engage with your Snapchat account. This encourages interaction and creates a sense of urgency and exclusivity.
  • Virtual Open Houses: Organize virtual open houses or online information sessions through Snapchat. This allows prospective students and their families to learn more about your institution, its programs, and the admission process.
  • Collaborate with Influencers: Identify influential Snapchat users, such as student ambassadors or popular education influencers, and collaborate with them to promote your college or university. This can significantly expand your reach and enhance credibility.

5. Measuring Success and Analyzing Metrics

To ensure that your Snapchat marketing efforts are effective, it's crucial to measure success and analyze relevant metrics. Here are some key metrics to track:

  • Story Completion Rate: Monitor how many users complete viewing your Snapchat stories. This indicates the level of engagement and interest generated by your content.
  • Screen Capture Rate: Track how many users capture screenshots of your snaps. This signifies that the content resonated with them and they found it valuable enough to save.
  • Click-Through Rate (CTR): If you incorporate links in your snaps, measure the CTR to assess how many users are actively clicking on those links to explore further.

With the right strategies in place and the expert SEO services provided by Rapid City SEO, your college or university can harness the power of Snapchat to engage students, enhance brand awareness, and increase student recruitment. Don't miss out on the incredible opportunities Snapchat offers; connect with us today to elevate your institution's online presence!

Michael Shull
Colleges leveraging Snapchat highlights the importance of adapting to new communication channels to engage with students effectively.
Nov 5, 2023
Paul Brooks
I never thought about the potential of Snapchat for colleges, but it's clear that it offers a unique and personal way to connect with students.
Oct 23, 2023
Andy Carroll
It's interesting to see how colleges can use Snapchat to create a more informal and personal connection with students, making campus life more relatable.
Sep 10, 2023
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Leveraging Snapchat for colleges and universities can provide a unique way to share campus events, student accomplishments, and academic achievements.
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The informal and real-time nature of Snapchat aligns with the desire of students to engage with colleges in a more personal and authentic manner.
May 25, 2023
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May 9, 2023
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Feb 15, 2023
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I value the practical advice provided in this article for integrating Snapchat into university outreach efforts.
Jan 3, 2023
Jennifer Rees
It's essential for colleges to adapt and meet students where they are, and leveraging Snapchat is a step in the right direction.
Dec 20, 2022
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I never realized how valuable Snapchat could be for colleges in reaching and engaging with students until reading this article.
Dec 18, 2022
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Colleges using Snapchat can tap into the visual and interactive nature of the platform to create a more immersive experience for students.
Nov 24, 2022
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Nov 6, 2022
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Nov 4, 2022
Michelle Vielma
Snapchat seems like a fun and innovative way for colleges to connect with students and showcase the campus culture.
Oct 27, 2022
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Oct 7, 2022
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The use of Snapchat by colleges can offer a fresh and interactive way to showcase campus life and engage with students.
Sep 23, 2022
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I can see how Snapchat can allow colleges to engage with students in a more authentic and relatable way, creating a stronger bond.
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Jun 19, 2022
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The use of Snapchat by colleges reflects an understanding of reaching and engaging with students on a platform they use regularly.
Jun 18, 2022
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Jun 8, 2022
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May 26, 2022
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I think Snapchat can help colleges reach a younger audience and create a sense of community. It's all about connecting with students in their space.
Apr 30, 2022
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Nov 17, 2021
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Nov 9, 2021
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Oct 18, 2021
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Oct 7, 2021
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Sep 21, 2021
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The informal and interactive nature of Snapchat aligns with the desire of students to engage with colleges in a more personal and authentic manner.
Sep 17, 2021
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Sep 14, 2021
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Aug 30, 2021
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Snapchat can be a valuable tool for colleges in creating a sense of community and student engagement.
Sep 18, 2020
Unknown
Snapchat can offer colleges a valuable tool for creating a sense of community and student engagement in an interactive and dynamic way.
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May 12, 2020
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Feb 16, 2020
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Feb 2, 2020
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As a college administrator, I'll definitely consider implementing these strategies on Snapchat.
Jan 25, 2020
UNKNOWN
I believe using Snapchat can help colleges humanize their brand and show the personality of the campus community.
Jan 3, 2020
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Including Snapchat in a college's social media strategy can enhance the overall marketing efforts and offer a unique way to connect with students.
Dec 17, 2019
Alan Wilcox
Colleges utilizing Snapchat demonstrate an innovative approach to engaging with students and creating a sense of community.
Nov 8, 2019
Ibraheem Dogar
Snapchat can provide colleges with a platform to share authentic and relatable content that resonates with students.
Sep 12, 2019
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Snapchat can be a powerful way for colleges to provide students with an authentic view of campus life and engage with them on a personal level.
Sep 7, 2019
Emily Suchan
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Jul 3, 2019
Erika Simon
Thank you for highlighting the potential of Snapchat in fostering a more interactive and engaging learning environment.
May 28, 2019
Bob Campbell
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Feb 23, 2019
Janette Wong
The use of Snapchat by colleges can provide a unique and interactive way to showcase campus life and engage with students.
Jan 19, 2019
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Snapchat can be a valuable asset in building and maintaining student engagement and interest in academic institutions.
Jan 12, 2019
Vik Patel
It's interesting to see how colleges can use Snapchat to create a more informal and personal connection with students.
Dec 31, 2018
Rick Vanderhorst
The use of social media platforms like Snapchat can enhance the visibility and communication of educational institutions.
Nov 22, 2018
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Colleges embracing Snapchat shows a commitment to meeting students where they are and engaging with them in a relevant and relatable way.
Nov 17, 2018
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Nov 12, 2018
Amy Becker
The interactive and visual nature of Snapchat can provide colleges with a unique way to connect with students and showcase campus activities.
Nov 3, 2018
Michael Boone
It's important for colleges and universities to adapt to the digital age, and this article sheds light on how to do that effectively.
Nov 2, 2018
Terry Bishop
Colleges leveraging Snapchat can create a more interactive and visual way to share campus life and events with students.
Oct 25, 2018
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Oct 2, 2018
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Snapchat has the potential to offer colleges a way to share campus events and student stories in a more engaging and personal manner.
Sep 22, 2018
Unknown
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Aug 17, 2018
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Jul 24, 2018
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Snapchat could offer colleges a more personalized way to connect with students, creating a stronger bond and sense of belonging.
Jul 15, 2018
Not Provided
I can see how Snapchat can allow colleges to engage with students in a more authentic and relatable manner, fostering a stronger connection.
Jul 4, 2018
Jeremy Bonner
I appreciate the practical guidance for maximizing the use of Snapchat for colleges and universities.
Jun 14, 2018
Fred Strobel
The tips provided here are applicable and relevant to the current digital landscape for educational institutions.
Jun 8, 2018
Khoi Nguyen
The real-time and interactive nature of Snapchat can offer colleges a dynamic way to connect with students and showcase campus activities.
Jun 7, 2018
Kayla Seitz
Understanding the potential of Snapchat in higher education is key to staying ahead in the competitive market.
May 16, 2018
Koki Murakami
Snapchat can provide colleges with a dynamic and interactive platform to share campus life and connect with students in real time.
May 12, 2018
Laura Faucher
Colleges leveraging Snapchat can create a more interactive and visual way to share campus life and events with students.
Apr 30, 2018
Shanon Thompson
It's interesting to see how colleges are adapting to use Snapchat as a way to personalize their communication with students and showcase campus life.
Mar 21, 2018
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I had never thought about using Snapchat for colleges, but it's clear that it offers a unique way to engage with students on their terms.
Feb 18, 2018
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