There are many components of SEO or search engine optimization. It is based on getting visibility for your website via non-paid or organic search results. There are technical as well as creative aspects of this marketing method that are designed to increase traffic, build rank and increase search engine awareness. Often, SEO is just a matter of being certain that your website is set up with content and links so that search engines understand it well.
SEO is more than just building websites that are appealing to search engines. It is also about making it better for those who will visit it. We think these principles are intertwined.
This guide will describe all the areas of SEO from finding keywords or terms that will generate traffic to your site to making your site attractive to search engines. It will introduce you to link building and the marketing that goes into selling your website. If it all sounds confusing, it will make sense soon.
Why Do I Need SEO for My Website?
Web traffic is mostly driven by the biggest search engines like Google, Yahoo! and Bing. It can also be largely brought in from social media posts, blog shares, and YouTube videos but the largest share of traffic comes from search engines. This is the case for any website no matter what it offers whether it is products, services, content, information and more.
Search engines are useful because they give a website what it really needs to survive and that is targeted traffic. This traffic is basically people looking for what it is you have to offer. They are the paths through which this traffic gets to you. If those search engines cannot find your website, they cannot add it to their databases. If this is the case, you miss out on major opportunities.
Search queries hold a good deal of value. Search engine traffic makes or breaks a business’s success. It can give a website the publicity, exposure, and revenue it needs. Investing in SEO is sure to bring a greater return on the investment than any other type of marketing.
Why Can’t Search Engines Figure out My Website without SEO?
While the major search engines are being worked on to crawl the web faster and more thoroughly, they still need some help. There is a limit to how they function without SEO. The right SEO will get you thousands of more visitors and more attention. The wrong SEO can get your website buried among dozens of search results and languish there.
Besides getting content to search engines it also helps raise the content’s rank so that it can be seen more readily by those who are looking for it. The Internet continues to become more competitive and companies that use SEO have a huge edge against the competition and have an advantage in getting more customers.
Can I Do SEO by Myself?
Even though the craft of SEO is complicated, it can be understood by most anyone. Knowing the basics of how to optimize your website can make a huge difference. There are many resources online where you can get free SEO guides like this. Combine the knowledge you pick up with some practice and you will soon be a guru.
You might decide that you need expert help only if you have time constraints or you have a complex website or websites. There are many highly specialized SEO firms that can help you get the attention your website needs. There are also SEO firms that function on a broader scale.
To Your Success,
Rapid City SEO